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The tension in the atmosphere was so tangible that the counsellor’s laughter was like a sharp knife piercing through the thick skin of a cow. In an attempt to reduce the tension with a spontaneous chuckle, the counsellor had successfully pulled TJ and his wife, Tina out of their individual reverie.

TJ and Tina had booked a marriage counsellor’s appointment to solve their problems of constant disagreements since they got married barely a year ago. After both sides had told their own side of the

The Fifth Industrial Revolution And How African Businesses Can Get Ready For It.

Changes and disruptions have become a part of our lives so much that we barely bat an eyelid anymore. We have learned to adapt and move on. If nothing has taught us to do that, the COVID pandemic has ensured that we “wise up” and remain ready for every and any unplanned and unforeseen events. However, change is as old as man himself and will continue to be a part of humanity’s existence. Africa has so far been playing catch up when it comes to embracing change and creating innovation, and this h

4 Business Secrets That Can Help Your Business Thrive in Africa

Africa has the greatest potential for entrepreneurial success, not because of its status as a developing continent filled with third-world countries but Africa lays unique demands that are key to economic growth and commerce. It’s nothing but the uniqueness of Africa, and many expatriates and foreign industrialists have recognized this and therefore taken advantage of it to create diverse kinds of thriving markets in Africa.

As an African business owner with even more legitimate rights to do bu

The popular maxim although common, “Do it afraid”, might not be the kind of mantra you want to…

The popular maxim although common, “Do it afraid”, might not be the kind of mantra you want to constantly sing to yourself as an entrepreneur who is just starting out or even as an old hand at the game who is trying to make some high-risk decisions. Yes, there are lots of risks associated with starting and growing a business, all of which can inspire fear and anxiety.

However, running a business while allowing the fear of success/failure or the fear of missing out -- dictate decision making, pr

Business is Business — Keep Track

When it comes to measuring the scale of your business, small is not actually small. I repeat SMALL IS NOT SMALL. Here are 3 costly assumptions you might be making as a ‘small’ business:
• We are too busy building, documentation and record-keeping can come when we become big.
• All businesses function alike especially if they are in the same industry
• Our initial strategy is perfect, we just need to stay loyal to it

Everything stems from your belief that “we are just 1 or 2 on our team”. This m

Accelerate Your Business Growth

“Sir, erm…I have an idea of how we can get more clients,” Ally said shyly. (This was a welcoming initiative because the company has been experiencing some financial set-backs and he knew that any brilliant idea was a good addition to the table of ideas they already have on the ground).

“Awesome…Shoot!” Mr. JB replied, with much interest and eagerness to hear what the new intern was going to say.

However, Ally’s idea might not cause an influx of clients to Mr. JB’s business this time, but when

How Entrepreneurs Can Reduce Stress.

Whether as a solopreneur or manager of a well-staffed team, running a business can often prove tedious and overwhelming. I’ve found myself at this junction countless times.

It often seems like the tasks are endless: Emails to reply, teams to organize, meetings to attend, clients who want your attention, queries to issues and it almost leaves no time for even lunch. At the end of the workday, exhaustion makes you hit the pillow only to rinse and repeat it all on the next day.

After a while, you

Entrepreneurs are Homegrown

The buzz about entrepreneurship is well-placed and very much necessary in Africa. By default, many Africans, with Nigerians taking a front row position, have been mandated to sign up to become Entrepreneurs. Many times, this is not due to a desire to be business owners or experts at taking risks to introduce innovation into the market but because as Nigerians say, “Na condition make crayfish bend” meaning, “a certain choice can be necessitated by unfavorable circumstances”. With many African cou

About Temidayo

Temidayo is a creative brand and technical writer with four years of experience helping brands and businesses build and manage their reputation in the market through the development of quality content that drives engagement and facilitates brand and business growth.